You’ve dedicated your life to work for them, But is it really serving your purpose of existence. Is it really giving justice to your skills or potential? Or you are just following what the most logical and most lucrative choice as society says.

If you really want to live with purpose identify your target market. Either you are at a job or business, give full justice to your passion and skills.

An identifying target market is the specific group of people or business you serve. For example, your target might be wedding clients, or who want to shoot for their business brand or Infant photography. Your ideal clients are a small subset of the target market you choose to serve. Remember your ideal clients are those individuals who energize and inspire you; your target market is the demographics of the group you’re most passionate about serving. It is just important to identify the right target market, as it is to identify the ideal clients.

It’s also important to understand the difference between your target market and your niche. If you have done other research or reading on the subject of building your business, you may have heard them used interchangeably. however, they are not synonymous. There is an important distinction between the two: Your target market is the group of people you serve, and your niche is the service you specialize in offering to your target market. For example, you and I may both serve the same target market, say service professionals, but offer them a different service. I might specialize in getting clients and you might help them create systems for their business. Before we can talk more about the service you offer, you have got to identify your target market.

Even if you believe you have identified and chosen a target market, Please don’t skip this section. I often see service professionals who are struggling because either they have chosen a target market that isn’t as specific needs to be, or they’ve chosen a target market based on what they think is the most logical and most lucrative choice, rather than one they feel passionate about serving.

There are three primary reasons to choose a target market.

1. Direction to find a potential client
It helps you to determine where to find potential clients who are looking for what you have to offer. If you have a target market, you know where to concentrate your marketing efforts and what to offer that is compelling and well received.

2. Get marketing to work
Virtually every target market already has some kind of network of communication established. For your marketing to work, your client needs to spread your message for you.

3. Meaning to your life
And finally, choosing a target market lets the people in that target market, know that you’ve dedicated your life’s work to them.

Marketing and sales aren’t about trying to persuade, coerce and manipulate people into buying your services. It’s about putting yourself out in front of and offering your services to, those whose you are meant to serve people who already need and are looking for your services

You have a choice before you there is no excuse but not living up to your fullest potential no excuse.


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