There is a natural rhythm to our lives that becomes a simple formula for implementing the ONE thing and achieving extraordinary results: Purpose, Priority, and Productivity. Bound together, these three are forever connected and continually confirming each other’s existence in our lives. Their link leads to the two areas where you’ll apply the ONE Thing – One big and One small.

Your big one thing is your purpose and Your small one thing is the priority you take action on to achieve it.

The most productive people start with purpose and use it as a compass. They allow purpose to be the guiding force in determining the priority that drives the actions. This is the straightest path to the extraordinary results.

Think of purpose, priority, and productivity of an iceberg.

With typically only 1/9 of an iceberg above water, whatever you see is just the tip of everything that is there. This is exactly how productivity, priority, and purpose are related. What you see is determined by what you don’t.


The more productive people are, the more purpose, priority is pushing and driving them. With the additional outcome of profit, its the same for business. What’s visible to the public – Productivity and profit – is always buoyed by the substance that serves as the company’s foundation – purpose and priority. All business people want productivity and profit, but too many fail to realize that the best path to attaining them is through purpose-driven priority.


Personal productivity is the building block of all business profit. The two are inseparable. A business cant have unproductive people yet magically still have an immensely profitable business

Great businesses are built one productive person at a time. And not surprisingly, the most productive people receive the greatest rewards from their businesses.

Connecting purpose, priority and productivity determine how high above the rest successful individuals and profitable business rise. understanding this is at the core of producing extraordinary results.

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